Retail Makeover

Day #13 - Greet Customers When They Come In The Door!

Posted by admin on June 10, 2011 0 Comments

" It is ironic it took a discount merchant, known for price, not service, to teach the retail world the importance of greeting customers at the door. Could it be, that’s because Sam Walton knew this simple but important "Sam Walton - Greet Customers"gesture is a matter of respect, of saying "we appreciate your coming in," having nothing to do with the price of merchandise?"

Welcome your customers like you would be inviting them into your own home.

Read More

Day #12 - Why do you need a website?

Posted by retailmakeover on June 09, 2011 0 Comments

The Internet has become a vast resource of information for businesses  as they discover the advantages of getting online; the ease of use, and the most cost-effective means of advertising. "Retail Makeover Web Services"The Internet is revolutionizing entire markets, allowing retail businesses, large or small, the same opportunities to market their products, services and information on the Internet in an effective and appealing manner.

Proudly Introducing you to, Retail Makeover Web; we specialize in designing Websites for Retailers.

Please do not wait another minute, you must have a website today.

Barbara

Read More

Day #11 - Turning Shoppers Into Buyers

Posted by retailmakeover on June 08, 2011 0 Comments

In North America, on average, 72% of shoppers make at least one buying decision in-store; however,"Women Shopping" that can vary widely by market. Your job is to take regular customer walk-in counts and compare that against the number of buyers. You need to understand your conversion ratio, and then act on improving your numbers.

Barbara

Read More

Day #10 - What Trade Shows Should I Visit?

Posted by retailmakeover on June 07, 2011 0 Comments

[caption id="attachment_627" align="alignleft" width="328" caption="Trade Shows To Visit"]international trade shows[/caption]

[caption id="attachment_629" align="alignleft" width="240" caption="Trade Listing"]"international trade shows"[/caption]

 

 

 

 

 

 

 

 

 

 

 

 

 

Here is a link to all International and North American Shows

Barbara

Read More

Day #9 - Painting Your Store By Using Color Blocking

Posted by retailmakeover on June 07, 2011 0 Comments

Keep it simple;  stay with over all neutrals, but then use colour blocking. Bring in to-days  trend colours.; if you are a  retailer,  your in the fashion business no matter what products you sell. It is an easy way to highlight a feature or simply dress up an empty wall in your store. Consider this chic way to paint your walls and freshen up your store for the next season.

[caption id="attachment_596" align="alignright" width="300" caption="Pantone Color Trends for 2012"]pantone-color-trends-2012[/caption]

Great colours from  Martha Stewart

Cash counter area at The Jelly Cupboard.

[caption id="attachment_590" align="alignright" width="300" caption="Jelly Cupboard Cash Counter"]retail amkeover at the jelly Cupboard[/caption]

Heather's store is ready for Spring, and later for Summer with the use of these great blocking of colour.

Barbara

Read More

Day #8 - To Do list

Posted by retailmakeover on June 06, 2011 0 Comments

About 75% of North Americans keep to-do lists—and they go way beyond what to buy at the supermarket. I want you to keep one at your store.retail makeover to-do list

Filter down your goals.... gain control, better manage your day to day operations.

Barbara

Contact Barbara today for a copy of her "Retail Makeover Daily Work List"

Read More

Day #7 - Is The Social Media Craze For Retailers?

Posted by retailmakeover on June 01, 2011 0 Comments

In a nutshell, yes it is.

Take note:

"There are many unique listening opportunities for retailers. Below is a framework for how retailers should think about listening through social media:

  1. In-Store Experience—Shoppers actively discuss their experiences at brick and mortar locations online. Find out what consumers are saying about shopping experience, employees, return policy, store layout, and more.
  2. Website—Understand how consumers are using your website regardless of whether or not you sell products online. Are they using it as an informational or coupon resource? If it is a transactional website, what are shoppers saying about the shipping charges and delivery windows?

    [caption id="attachment_532" align="alignright" width="150" caption="Social Media for Retailers"]Social Media for Retailers[/caption]

  3. Products—Learn how shoppers feel about your product selection, availability, pricing and quality, as well as private label brands.
  4. Marketing—From brand health ,to community relations to coupons and circulars, listening to social media gives retailers the opportunity to gauge awareness of corporate initiatives and marketing."

A Social Media “How To for Retailers" | Nielsen Wire , Have a look

 

Barbara

 

Read More

Day #6 - Let Your Staff Do Their Jobs

Posted by retailmakeover on May 31, 2011 0 Comments

Let the people that work for you do their jobs. Here is the list of duties for a sales associate.

General Purpose of Position:

A Sales Associate is responsible for maintaining outstanding customer service as per Company standards, generating sales, merchandising, and safeguarding company assets.

Tasks and Responsibilities:

  • Ensure that each customer receives outstanding service by providing a friendly environment, which includes #the old waygreeting and acknowledging every customer, maintaining solid product knowledge and all other aspects of customer service.
  • Maintain an awareness of all promotions and advertisements.
  • Assist in floor moves, merchandising, display maintenance, and housekeeping.
  • Assist in processing and replenishing merchandise and monitoring floor stock.
  • Aid customers in locating merchandise.
  • Communicate customer requests to management.
  • Assist in completing price changes within the department.
  • Participate in year-end inventory and cycle counts.
  • Assist in ringing up sales at registers and/or bagging merchandise.
  • Any other tasks as assigned from time to time by any manager.

Skills and Competencies:

  • Ability to operate all equipment necessary to perform the job.
  • #the new wayAbility to communicate with associates and customers.
  • Ability to read, count, and write to accurately complete all documentation.

Requirements:

  • Physical ability to stand for extended periods, and to move and handle boxes of merchandise and fixtures throughout the store, which entails lifting, and perform all functions as set forth above.
  • Ability to work varied hours/days, including nights, weekends, and holidays as needed.

Barbara

Read More

Day #5 - Take a time out

Posted by retailmakeover on May 30, 2011 0 Comments

"Many of us have so many responsibilities in life that we forget to take care of ourselves. And while it’s hard to reatilmakeover-treat yourselfprioritize something like taking a bath when you have so many other priorities in life, self care is an important aspect of stress management. A massage, soak in the tub, or other forms of pampering, revitalize you inside and out. Taking timeout to treat your body, like the temple it is, has other benefits." by Elizabeth Scott

Barbara

Read More

Day #4 - Pay Yourself

Posted by retailmakeover on May 25, 2011 0 Comments

As a business owner there are many things you have to worry about, bills, product, meeting customer demand, hiring employees you can count on, choosing the right price for your product, the list goes on and on. One thing that may seem to be moved to the back burner, in the midst of all of these concerns, is yourself, more specifically, the personal funds you get out of your business.

Start to pay yourself ASAP, or start paying yourself better.   Love this site  -  The  Average Retail Owner /Store Manager

Barbara

pay youeself today

 

 

 

 

 

Read More