Retail Makeover

Day #11 - Turning Shoppers Into Buyers

Posted by retailmakeover on June 08, 2011 0 Comments

In North America, on average, 72% of shoppers make at least one buying decision in-store; however, that can vary widely by market. Your job is to take regular customer walk-in counts and compare that against the number of buyers. You need to understand your conversion ratio, and then act on improving your numbers.

Barbara