Posted by retailmakeover on November 02, 2011 0 Comments
Video Newsletters:
I love this one and wanted to share it with you!
This arrived in my in box today. Here is a sample of the next generation of newsletters with a personal message just for me from none other than Oprah. Check this out - for those of you who want to reach out to your customers in a personal way and invite them to shop in your store, try dropping a video into your next newsletter.
Make sure I get a copy.
Barbara
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Posted by retailmakeover on October 31, 2011 0 Comments
Sales Targets - worth repeating:
Please check your numbers daily against last and this year’s new targets. You can turn a poor week around by putting together an in store special that will help effect your sales for that day. This is a key for you. You need to be flexible and reactive. Pay attention to what is happening in each day.
I’m routing for you. If there is anything I can do to help you thru this crucial time in your business year.
Barbara
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Posted by retailmakeover on October 26, 2011 0 Comments
Hands Free Shopping
Offer your customer something to shop with a basket, a bag or a buggy. Take their coats and other bags, offer to look after them. Do what ever it takes to make your customer feel wanted and cared for. Creating this type of shopping experience will come back at you with big rewards - loyal customers who buy.
Barbara
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Posted by retailmakeover on October 24, 2011 0 Comments
Tone in your store:
This can be many things. I would like to see enthusiastic, happy staff all pulling together to achieve this quarter goals with a focus on exceptional customer service.
Barbara
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Posted by admin on October 22, 2011 0 Comments
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Dr. Doolittle
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Posted by retailmakeover on October 21, 2011 0 Comments
Packaging:
You may want to have parcels leave your store looking nicer than usual. Set up a wrap station.
Barbara
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Posted by retailmakeover on October 19, 2011 0 Comments
Store Daily Staff Work Plan:
Daily work plans for every staff member are a must - your goal setting doesn’t change when things get busy. It can be even more crucial at this time. I believe if it’s in writing it means more. Try this Daily Staff Work List that's I've put together.
Barbara
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Posted by retailmakeover on October 18, 2011 0 Comments
Staff Training:
Staff training must continue weekly; focus on selling, product knowledge, store procedures and customer services. I know it’s busy but a weekly check-in with your staff is a must. Never stop training; never stop getting feedback from your staff on how things are going.
Barbara
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Posted by retailmakeover on October 17, 2011 0 Comments
Xmas:
Xmas theme and merchandise for Xmas - should be installed by no later than Nov 1st. Some of you depending on your market may have to be ready by mid October.
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Posted by retailmakeover on October 14, 2011 0 Comments
Merchandising:
Only product that sells should be on your floor at this time. You should have reports in hand that show you what sold and what didn’t from last year. I hope your products reflect what your customers want and will buy. Remember this is the only time I will let you go over and spend not 55% of your sales on product but you can go over and up to 58%.
Barbara
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