Posted by retailmakeover on December 14, 2011 0 Comments
How does my customer base impact my business and how can I expand it?
Read what I shared with my Retail News readers early this year.
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Barbara
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Posted by retailmakeover on December 13, 2011 0 Comments
" Effective use of signage can increase your retail sales by 20%" - I want this for all of you!
Shop on line at:
The feedback I am getting from retailers is fantastic.
Testimonial:
From Alice a retailer who is using Shoppetalk for the second time this Christmas:
" What I notice is that more customers stop in-front of my windows and come in . I am getting more traffic and sales are up. Thanks Barbara and the team at Shoppetalk"
You are very welcome Alice. Love to hear from other retailers who are using Shoppetalk.
Best;
Barbara
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Posted by retailmakeover on December 12, 2011 0 Comments
Read what I shared with my Retail News readers:
Barbara
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Posted by retailmakeover on December 09, 2011 0 Comments
What training is essential for new staff?
Read what I shared with my Retail News readers.
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Posted by admin on December 08, 2011 0 Comments
Tips to share with your staff that will improve sales immediately:
Product Knowledge:
You cannot sell what you don't know about. Knowing the features, and benefits, of all the products you carry is the goal. You must set this as a priority for your staff.
Complimentary Items:
Knowing what goes with what, and how complementary items support the main items you sell is the key. Developing that expertise is what you want in your staff.
Pick of the day or Store Owner's pick:
Place this product which will become part of your add on sales program near or on the cash counter.
Do not prejudice the sale:
Assume your customers are open to buy and that they have the money to spend.
Sales Figures:
Do not assume that your staff knows what your average sales figures are, or what they mean; tell them.
Sales training:
Next train your staff by role playing to sell add-on items.
Start this today; watch what happens!
Best
Barbara
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Posted by retailmakeover on December 07, 2011 0 Comments
How do I know if my advertising is working?
See what I have to say in the latest edition of Retail News.
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Posted by retailmakeover on December 06, 2011 0 Comments
Last spring, Bell Tower won Casual Living Merchandising Awards for Best First-Time Entry and Best Overall Merchandising. “Winning the award and receiving that recognition really just reaffirmed what we were doing and gave us a lot more confidence,” Ashleigh said.
Winning a consultation with Retail Makeover owner Barbara Crowhurst, one of North America’s leading retail business coaches, added another level of confidence.
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Posted by retailmakeover on December 05, 2011 0 Comments
Recently, I went on location to visit the new Loblaws store in Toronto. I was excited about what I saw and experienced, and wanted to share the story with you.
It's Retail..... at it's best. Congratulations Loblaws!
Customers lined up as Loblaws opens upscale Gardens store (courtesy The Toronto Star)
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Posted by retailmakeover on December 02, 2011 0 Comments
Tips to share with your staff that will improve sales immediately .
- Product Knowledge - You cannot sell what you don't know about. Knowing the features and benefits of all the products you carry is the goal . You must set this as a priority for your staff.
- Complimentary Items - Knowing what goes with what and how complementary items support the main items you sell is the key. Developing that expertise is what you want in your staff.
- Pick of the day, or Store owner's pick - Place this product which will become part of your add on sales program near or on the cash counter.
- Do not prejudice the sale - Assume your customers are open to buy, and that they have the money to spend.
- Sales Figures - Do not assume that your staff knows what your average sales figures are, or what they mean - tell them.
- Sales training - Next train your staff by role playing to sell add on items.
Start this today. Watch what happens!
Best;
Barbara
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Posted by retailmakeover on November 30, 2011 0 Comments
.... nor slit or snow shall ...wasn't that a slogan for the Federal Post Office?
Retailer Kim Winsor, owner of Johnny Ruth & Living Planet in St John's, braves the snow and cold to pick up the paint for her new store renovation.
I have the pleasure of working with Kim to help her design the new retail location on Water Street. For those of your curious what the color is - Martha Stewart " Gray Squirrel"
Opening Day Dec 1, 2011
Barbara
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