Retail Makeover

5 Ways To Sell More This Holiday Season

Posted by retailmakeover on December 02, 2012 0 Comments

Black Friday, the day after American Thanksgiving, is the official opening of the holiday shopping season. U.S. big-box retailers open their doors before sunrise, as do many Canadian retailers, including Toronto's Eaton Centre, which opens at 6 a.m. for its first centre-wide Black Friday event.

"We have quite an extensive list of participating retailers and we're really excited about it," Meredith Vlitas, Eaton Centre's senior marketing director says. "A lot of our large retailers are in on it, as are The Bay and Sears, which have both been doing Black Friday for years."

Despite the deep discounts offered by big retailers, many consumers will choose independent retailers this holiday season, says Barbara Crowhurst, CEO of Toronto-based retail consultancy and business coaching firm Retailmakeover. "Independent retailers can provide a retail experience that customers will never find in a Target store," she says.

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