Retail Makeover

Day #25 - Your Market Place Area

Posted by retailmakeover on June 28, 2011 0 Comments

Draw a circle on a page:

[caption id="attachment_971" align="alignright" width="160" caption="Where's Your market?"][/caption]

1. Next, place a dot in the middle of the circle – that is your store
2. The area you have created by the circle is your market place.
3. The average consumer in North America will not travel more than 25 miles or 40 km to shop in your store
4. Create your Market Place radius.
5. Check your customer contact info and see where your customers travel from.

Very Interesting exercise. More to follow on this topic.

Barbara