Retail Makeover

Day #20 - What's Your Conversion Rate?

Posted by retailmakeover on June 21, 2011 0 Comments

Is there room for improvement in your store? There is always room!

[caption id="attachment_890" align="alignright" width="300" caption="People In A Mall In Tokyo"]"people in a mall"[/caption]

If 30 people come in your store today, and you sell only to 15 people, that means only 50% of the customers that came in made a purchase. You can barely pay the bills with that conversion rate. You spend a lot of money to try and get new, and existing, customers to come into your store; start selling to more of them.

Barbara

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