Retail Makeover

Day #16 - You Need To Be Your Own Marketing Manager

Posted by retailmakeover on June 15, 2011 0 Comments

Main Job Tasks and Responsibilities:

• manage and coordinate all marketing, advertising and staff related activities
• develop yearly promotional calendar alined with sales goals
• conduct market research to determine market requirements for existing and future products
• analysis of customer research, current market conditions and competitor information
• manage the productivity of the marketing plans and projects
• monitor and review  all marketing activity and results
• determine and manage the marketing budget
• develop an on line strategy
• create and develop social media strategy
• create and develop monthly e-news blast

[caption id="attachment_779" align="aligncenter" width="358" caption="The Apprentice"][/caption]

Have a look at Donald Trumps' Bio

Please arrange to spend 4 to 8 hours a week on marketing activities that:

1. Increase the number of times  current customers come into your store.  You pick - once a day, once a week,  once a month, every two months, every three months, and so on... You really get a say here. You can change your customers  shopping  patterns.
2. An all out  focus on  new people being aware of your store and coming in for a visit. Every business  needs to feed their base with NEW customers.

Remember:  Awareness = Traffic = Sales

Barbara